Despite its engagement focus, social media can be a difficult environment in which to build deep, long-term customer relationships. Most social media participants fall into the 90% join but lurk, 9% do something easy such as sharing where limited effort or investment is required and 1% are your advocates. As a result, it’s difficult to continue these relationships outside social media to generate yield profitable revenue. Here are twelve ways to build your email house file to extend relationships and drive conversions. Source: Heidi Cohen's Actionable Marketing Blog
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